Where did Ariat Get name? “Ariat is named after one of the greatest thoroughbred racehorses of all time, Secretariat. His heart was outsized, and he was a fierce competitor who loved to run – everything we aspire to be as a company and brand,” said Beth Cross, President and CEO Ariat International, Inc.
What’s so special about Ariat? But how much of Ariat’s reputation is due to actual comfort? The short answer is that Ariat makes a notoriously comfortable riding boot. The long answer is that it’s important to choose the right style and size for your unique feet to ensure maximum comfort.
Who owns Ariat brand? Beth Cross, co-founder and CEO of Ariat International, was born and raised on a working thoroughbred farm just outside of Swarthmore, Pennsylvania. Beth received her BA from the University of Colorado in 1986, and her MBA from the Stanford Graduate School of Business in 1988.
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- Care Instructions : Rotate Your Pair Of Shoes Once Every Other Day, Allowing Them To De-Odorize And Retain Their Shapes. Use Shoe Bags To Prevent Any Stains Or Mildew. Dust Any Dry Dirt From The Surface Using A Clean Cloth. Use Polish Or Shiner.
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Who designed the Ariat logo? The logo, made up of three horseshoes, was Our logo designed by Jay Vigon.